PingMyLeadHow to prepare your Instagram DMs for Black Friday and 11.11
By Ahmad, founder of PingMyLead
A sale post brings questions fast: "Is this on sale?", "Until when?", "Do you still have my size?" If you prepare your Instagram DMs for Black Friday and 11.11 before your sale posts go live, you answer with the right price, and customers who are ready to buy do not get lost in a long list of chats. Here are four things to do now. If your 11.11 sale is already live, update your price list and plan your checks today, then use the rest for Black Friday.
Update your price list and your sale rules
Write the sale price next to the normal price for every item in the offer. Mark the items that are not in the offer, so nobody guesses. At the top of the list, write your sale rules: the start and end dates, whether the offer works with other discounts, the delivery cost during the sale, and your exchange rule for sale items.
Give the list to anyone who helps you with messages. One list means the same answer for every customer.
Write your answers to the sale questions now
During a sale, the same questions come again and again. Write your answers today, while you have time. Keep them in your phone notes so you can copy them fast, and change each one a little for each customer.
Example for "Is this on sale?":
"Hi! Yes, the [item] is on sale. It is [sale price] instead of [price] until [end date]. Delivery to [area] is [delivery cost]. Which size would you like?"
Example for an item that sold out:
"Sorry, the [item] sold out in the sale. We still have [similar item] at [sale price]. Do you want a photo?"
End each answer with one simple question to keep the chat moving toward an order.
Put the offer details where customers look first
Many customers read before they write. Add the offer dates and the main sale prices to the post caption. Add a story highlight with the offer, delivery and payment details, and keep it current until the last day.
Messages from people you do not follow can go to your message requests. Open your requests each time you open your messages, so a customer who is ready to buy does not wait there.
Plan your sale days before they start
Pick fixed times to open your messages and comments, for example after each packing round. Each time, answer the buying questions first: price, size, stock, delivery. Leave thank-you messages and general questions for later.
Decide who answers what. If a helper takes the messages in the evening, agree on the list, the rules and the tone before the sale. After the sale, follow up once with customers who asked and then went quiet.
FAQ
- When should I start to prepare my DMs for a sale?
- Before your first sale post goes live, so your list, rules and answers are ready for the first questions.
- What do I do if I get more messages than I can answer?
- Answer the buying questions first. Ask a helper to use the same list and rules. At your next check, reply to the rest with a short "Sorry for the wait."